Privacy Policy for LinkedIn Ads

1. Overview

This policy describes how Leadypi collects, uses, and protects data obtained through LinkedIn advertising, including LinkedIn Lead Gen Forms, LinkedIn Insight Tag, and Matched Audiences. This policy supplements our General Privacy Policy.

2. Data Collected via LinkedIn Ads

When you interact with our ads on LinkedIn, we may collect:

• Lead Gen Form Data: Name, email address, phone number, job title, company name, and other professional details you submit through LinkedIn Lead Gen Forms.
• Professional Profile Data: Job title, company, industry, and seniority level as provided by LinkedIn for lead enrichment.
• Engagement Data: Ad impressions, clicks, video views, and form submissions tracked via LinkedIn Campaign Manager.
• Website Visitor Data: Pages visited, conversions, and referral information collected through the LinkedIn Insight Tag.
• Demographic Data: Aggregated professional demographics of visitors including job function, company size, and industry.

3. How We Use This Data

• To follow up on leads generated through LinkedIn Lead Gen Forms.
• To measure and optimize our LinkedIn advertising campaigns.
• To create Matched Audiences for targeted B2B advertising.
• To track conversions and attribute them to specific campaigns.
• To understand the professional demographics of our website visitors.
• To retarget website visitors with relevant content on LinkedIn.

4. LinkedIn Insight Tag

We use the LinkedIn Insight Tag on our website to track conversions, retarget website visitors, and gain insights into professional demographics of our audience. The tag collects data such as URL, referrer, IP address (for geographic targeting), device and browser characteristics, and timestamp. This data is encrypted, anonymized within seven days, and de-identified within 90 days.

5. Matched Audiences

We may upload hashed customer data (such as email addresses) to LinkedIn to create Matched Audiences for targeted advertising. LinkedIn matches this data against its member base and deletes the uploaded data after matching. Members can opt out of matched audience targeting through their LinkedIn settings.

6. Data Sharing with LinkedIn

Data collected through LinkedIn Ads integrations is shared with LinkedIn Corporation (a Microsoft company). LinkedIn processes this data in accordance with its Privacy Policy. We act as joint controllers with LinkedIn for certain data processing activities.

7. Your Choices

• Manage your LinkedIn Ad Preferences to control personalized ads.
• Opt out of LinkedIn Insight Tag tracking via your LinkedIn settings under "Manage advertising preferences".
• Opt out via the Digital Advertising Alliance.
• Contact us at [email protected] to request deletion of your lead data.

8. Data Retention

Lead data collected through LinkedIn Ads is retained in our CRM system for as long as necessary to fulfill the purpose of collection or as required by applicable law. LinkedIn Insight Tag data is retained by LinkedIn for up to 90 days in de-identified form. You may request deletion of your data at any time.

9. Contact Us

For questions about our LinkedIn Ads data practices, contact us at:

Email: [email protected]
Website: www.leadypi.com