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Privacy Policy for Meta Ads & Messaging Platforms

Last updated: March 23, 2026

1. Overview

This policy describes how Leadypi collects, uses, and protects data obtained through Meta platforms, including Facebook, Instagram, Messenger, and WhatsApp. This includes interactions from advertisements, direct messages, comments, and lead generation forms. This policy supplements our General Privacy Policy.

2. Data Collected via Meta Platforms

When you interact with our ads, pages, or messaging channels on Meta platforms, we may collect:

  • Lead Form Data: Name, email address, phone number, and other information submitted via Facebook or Instagram Lead Ads.
  • Messaging Data: Messages sent via Facebook Messenger, Instagram Direct Messages, and WhatsApp chats including queries, responses, and shared contact details.
  • Comment & Engagement Data: Comments, reactions, and interactions on Facebook and Instagram posts or advertisements.
  • Ad Interaction Data: Clicks, impressions, conversions, and engagement with ads.
  • Device & Browser Data: Information collected via Meta Pixel such as IP address, browser type, and pages visited.
  • Audience Data: Aggregated demographic and interest-based data provided by Meta for analytics and targeting.

3. Lead Capture from Interactions

We may treat user interactions across Meta platforms — including messages, comments, and ad responses — as leads. This means that if you contact us via Messenger, Instagram DM, WhatsApp, or comment on our ads, your interaction may be stored in our CRM system and used for follow-up communication.

4. How We Use This Data

  • To respond to inquiries received via Messenger, Instagram, and WhatsApp.
  • To follow up on leads generated via ads, messages, or comments.
  • To manage and track customer conversations in a unified system.
  • To measure and optimize advertising campaigns.
  • To create Custom and Lookalike Audiences.
  • To improve relevance of ads and communication.

5. Meta Pixel

We use the Meta Pixel on our website to track visitor activity and measure ad performance. This includes tracking actions such as page visits, form submissions, and conversions. This data is shared with Meta to improve ad delivery and retargeting.

6. Messaging Platform Integration

Leadypi integrates with Meta messaging platforms including Messenger, Instagram Direct Messages, and WhatsApp Business APIs. Messages may be processed, stored, and analyzed to provide automated or manual responses and maintain communication history.

7. Custom Audiences

We may upload hashed customer data (such as email addresses or phone numbers) to Meta to create Custom Audiences. Meta matches this data securely and deletes raw identifiers after processing.

8. Data Sharing with Meta

Data collected is shared with Meta Platforms, Inc. in accordance with their Data Policy. We may act as a joint controller with Meta for certain processing activities.

9. Your Choices

10. Data Retention

Data collected via Meta platforms is retained as long as necessary for business, legal, or operational purposes. You may request deletion at any time.

11. Contact Us

For questions about our Meta data practices:

Email: [email protected]
Website: www.leadypi.com